I am a seasoned marketing communications professional with over a decade of experience crafting effective solutions for small businesses and institutions.
From an early age, I have been immersed in website development, witnessing the constantly changing world of digital design and development trends. Embracing the fast-paced and dynamic nature of this field has been an exciting journey. I hold a college diploma in web development from Durham College and a degree in communications from Athabasca University. I am working towards my master's degree.
Presently, I work at the University of Waterloo, Canada's #1 innovation university as an integrated communications manager.
My expertise lies in a holistic marketing communications approach, making me the go-to professional for small businesses and nonprofits seeking custom, modern, and streamlined web solutions. Whether refreshing an existing web presence or creating one from scratch, I deliver tailor-made solutions to suit their unique needs.
I have honed my skills in Adobe Creative Suite, content management, social media strategy, Google Analytics, coding and copywriting.
Overall, I am passionate about leveraging my expertise to empower businesses with captivating digital experiences and effective marketing strategies. With a commitment to excellence, creativity, and a comprehensive skill set, I am ready to help businesses thrive in an ever-evolving digital landscape.
2023 - Present
Working in University Relations, I strategize and implement institutional communications for local and global reputation enhancement. I lead, mentor, and guide content creation, while supporting senior leaders and staff across campus.
2017 - 2023
In the department of WORLDiscoveries, I offered marketing communications advice and support to commercialization professionals. I managed marketing activities to boost technology transfer and outreach efforts for the University and its partners.
2012 - 2017
Working in Advancement Operations and collaborating with Alumni Relations, Development and Western Communications, I facilitated the deployment of various web based communication activities and projects focused on the growth of the University.
2021 - 2024
This professionally focused program equips students with advanced communication skills, strategic thinking, and ethical practices. Graduates excel in leading, crafting compelling messages, building strong relationships, and navigating dynamic industry landscapes.
2015 - 2020
This programs empowers students with essential communication theory, research, and practical skills. Graduates emerge as effective communicators, adept at crafting messages, analyzing media, and thriving in diverse professional settings.
2010 - 2012
This career-focused program equips students with proficient coding skills, design principles, and hands-on project experience. Graduates become web specialists, capable of building interactive, user-friendly websites and applications for diverse industries.
My mission is to help your business shine and stand out from the rest.
A good website is essential for a business. It creates a lasting first impression, enhances user experience, boosts credibility, and drives higher engagement, ultimately leading to increased conversions, customer trust, and long-term success.
Companies need a solid communications plan to ensure clear messaging, effective brand representation, and consistent customer engagement. It fosters understanding, enhances reputation, and drives business objectives.
Your business should use sound digital marketing to reach a wider audience, build brand awareness, engage with customers in real-time, analyze data for targeted campaigns, and achieve higher ROI in today's online world.
Print isn't dead. Whether it's brochures, flyers, booklets, or direct mail, it offers tangible marketing materials, fosters brand recognition, appeals to some demographics, creates a sense of trust, and complements digital strategies.
Your business needs to manage its social media across various platforms to build brand presence, engage with customers, foster relationships, gather valuable insights, and influence reputation in an increasingly digital and interconnected world.
Professional copy is crucial to convey compelling messages, connect with audiences emotionally, establish brand authority, and differentiate themselves in a competitive market — ultimately leading to business growth and success.
Elevate your brand with well-designed websites
and impactful marketing communications.
Here are some fun projects I have completed. Check them out and let me know if I can help you too!
Working with Jordan for the past 7 years has been an absolute delight! His creativity and technical expertise have transformed my physiotherapy practice's website into a stunning and user-friendly platform. I constantly receive compliments from patients about the website's design and functionality. He truly understands my vision and brings it to life flawlessly. I highly recommend his services to anyone seeking a web designer who goes above and beyond to deliver outstanding results.
Jeremy Mashinski
Clinic Director, MoreActive Physio Clinic
As a Digital Marketing Manager, Jordan was responsible for building and maintaining various websites, developing marketing plans for programs and products, and managing WORLDiscoveries social media channels for our department initiatives. He did an outstanding job in all these areas, and I have been consistently impressed with Jordan’s creativity, willingness to take on new projects and ability to handle a variety of tasks while maintaining a high level of quality.
Lisa Armstrong
Executive Director, Western University
Teaming up with Jordan has been a game-changer for my graphic design business! His coding skills and technical prowess have complemented my design expertise, resulting in visually stunning and highly functional websites for our clients. His professionalism, dedication, and collaborative approach make every project a breeze. Together, we deliver top-notch websites that leave our clients thrilled and coming back for more. I couldn't ask for a better web development partner!
Marie Ching
Principal and Creative Director, MC Graphic Design
Let's connect and build something exceptional – turning your ideas into effective marketing communications and web design solutions. Elevate your brand with my help! Email me.
